Digital marketing is all about giving your business an edge when it comes to finding leads. Tons of creative, smart, and innovative tools are out there just waiting to be utilized. These tools not only enhance your marketing efforts but also focus on your customers and help you expand your audience, thus maintaining a base of loyal customers.
However, there are many tools available in the market to choose from. Which one’s the best? Here’s a list of 25 digital marketing tools that have been proven to help marketers.
1. Sprout Social
Sprout Social offers social media management, advocacy, and analytics software for businesses, letting you communicate more effectively with customers on social media channels. They allow you to monitor, respond, and collaborate more quickly with the help of faster communication tools.
Sprout Social effectively collects mentions from different networks. Thus, making it easier for you to manage your responses. It also manages your responses when you receive follower comments and lets you add analytics and schedule your content across different platforms.
2. Google Analytics
Google Analytics will help you with all sorts of number determinations such as site traffic, locations from where users use your site, landing pages, etc which are all major factors in determining the health of your site and marketing strategy or campaign.
It is among the most popular analytics platforms available today that allows you to analyze how your website is performing. You not only learn a lot about your website but you also get a better understanding of your users. It’s a freemium service where the money is charged only for proprietary features and functions.
SEMRush is a popular tool when it comes to SEO. SEMRush is an excellent tool to help you with your keyword research, keyword positions, site analytics, and backlinks. You can also use SEMRush to track how your site is doing and review organic search rankings for your keywords.
You may take some time to learn the program but SEMRush really has a lot to offer for your website’s visibility, analytics and to see what your competitors have done for your specific keywords.
BuzzStream is an efficient tool to help you find potential prospects and influencers as you can add new bloggers, websites, and social profiles to your database while browsing. The easy-to-use prospecting tool is great to find potential prospects.
In addition to that, you can also track your conversations as it automatically saves your tweets and emails. You can prioritize your most important contacts by setting reminders on each discussion in order to not lose track of that conversation.
ActiveCollab is a task management tool that allows you to organize your work as well as your client’s work to be on the same page. You can assign tasks for anyone on a particular project and comment right on the platform.
Marketing is closely associated with the organization of tasks, time tracking, and team collaboration to make sure that everyone is on the same page for a perfect working environment.
6. Facebook Business Manager & Facebook Insights
If you’re looking forward to a Facebook marketing campaign then this tool is all you need. It provides you with tons of features to maximize the use of your Facebook business from running campaigns, checking analytics, creating an ad from scratch to checking on an ad, or previously boosted posts.
Moreover, Facebook Insights helps you track your user interactions and see how your followers are responding to your Facebook page by tracking the number of active users you have. It also helps you in scheduling your content by determining the best time of the day or the best day of the week to post.
Hotjar uses the technique of heatmapping to gain insights into how your users behave on your website, what they do while they’re on your site, what they care about or want. You get recordings of user interactions with your site wherein you can observe the moments when users get frustrated and leave in the browsing process.
It also shows you the content that your users most spend their time with and allows you to build relationships with your users by letting you pose questions to them and get direct answers.
8. LinkedIn Programmatic Ads
If you’re into paid advertising then programmatic advertising is a good option for you, letting your ads get displayed based on data automatically. Thus, you don’t have to spend much time searching for the right networks and platforms to advertise.
You can easily process a lot of data from your audiences and promote your company updates to them on mobile, tablet, and desktop. This way you’ll be able to deliver personalized messages or content directly and drive more conversions.
AdRoll is a good retargeting tool for drawing customers back to your website in order to make a purchase. Marketers have reported as much as 265 percent lift in sales after using AdRoll. It’s a site offering access to more than 500 ad exchanges, including several social media networks.
Wyng is a great engagement marketing tool for marketers who are looking for an edge to cut through all the online traffic from Facebook’s more than 2 billion monthly active users to Twitter’s 320 million to Instagram’s 700+ million users.
This social management tool will transform the way brands engage and convert mobile and social consumers. They can help you boost your campaign and engagement through contests, referral programs, hashtag campaigns, and many more.
11. Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) helps you to improve your site and get ranking on search. It is a great platform providing you with reports that measure your site’s performance and traffic.
With the help of this tool, you can get your site crawled by Google Bots and also tell Google to recrawl a site you just reoptimized. It’s free and waiting to make your site shine in Google Search results.
12. Google Ads
Google Ads (formerly known as Google AdWords) offers you features to promote your site, page, services, brand, and company by finding relevant users in order to increase your conversion rate. Google Ads will thus help you reach your intended audience with a pretty good click-through rate. Moreover, it’s the most popular option to advertise your business on Google’s SERPs (Search Engine Results’ Page).
If you want to maximize or optimize your Google Ads then Optmyzr is a great tool to help you with that. You can pull a quality score using this tool as the higher the quality score, the lower cost per click you’ll get, making your PPC management a lot easier.
Moz is great for SEO and website monitoring, offering you various options to monitor your site, do keyword research, or check your site’s domain authority. If you’ve just optimized your page, you can use this tool to find out how well you did by getting a score of 1 to 100 (percentage). For the optimization of your page, you can make use of the Moz Bar, an extension on Google Chrome which is free to use to check your on-page optimization.
If you’re the one looking for keyword and backlink research then Afrefs is the right option for serving you with content research, keyword research, backlink research, competitive analysis, rank tracking, and website monitoring as well. It’s an easy-to-use and effective keyword research tool to help expand your digital marketing efforts that comes with a seven-day trial for $7.
16. Google Keyword Planner
Google Keyword Planner will help you find keywords that would make you rank higher and competitive bids for your present and future campaigns. These keywords could then be used for your search engine optimization efforts as well as for pay-per-click advertising.
However, after the semi-new update, it can be a little tricky to work with. But if you know to use it the right way, this tool from the tech giant will surely help in elevating your marketing efforts.
If you’re a content writer then this tool is a must to have in order to correct any grammatically incorrect writing issues. The best part about Grammarly is that it’s a free application used to edit your content.
Of course, there’s a premium version available but the free version will provide you with a clear breakdown of grammatical and spelling issues in your written or pasted content. It’s a great tool to help you with professional writing and editing your documents as it checks your text for over 250 types of common grammatical mistakes.
Canva is a free platform that’ll help you design logos, create custom images for social media and other campaigns. You can create stellar images using the Canva templates for book covers, business cards, promotional social media graphics, etc.
This is a great tool for those who aren’t that comfortable with Adobe. New designers can also get their hands on this tool as its drag and drop feature makes it really easy to use and offers a load of templates to create quick, high-quality designs.
FunnelDash is a lead magnet generate that will help you in converting leads into clients. This can be done by using tools such as their Facebook Messenger growth tool and easily attract new clients. Using FunnelDash, you’ll be able to create amazing Facebook Messenger funnels with the help of integrated software and training.
Buffer is a user-oriented all-in-one platform that will help you organize your campaigns. If you’re looking for a social media management system then Buffer can help you link Facebook, Twitter, LinkedIn, Pinterest, Google+, etc and schedule out your posts. Additionally, you can schedule your content way faster than usual with the introduction of its Chrome Extension tool.
Dropbox allows users to share photos, infographics, and documents and also provide cloud storage from business to the individual. This cloud sharing service can easily be used with your business or clients to share documents as everything will be safely encrypted.
You’ll be able to design, create, and implement banner ads across a wide range of online channels by using this all-in-one online advertising toolkit. Even new designers will be able to cope up with Bannersnack’s building process and create responsive banner ads and animations. It also helps you in tracking key analytics such as CTR and total views.
Slack is a communication channel for networking and meeting others in the digital marketing space and carrying out communication services in business today. It gives you the freedom to join or leave channels as per your convenience and facilitates collaboration between employees and teams. Moreover, Slack also integrates with plenty of other tools.
MailChimp originally took control as an email marketing platform to build, send, and analyze mass email campaigns. Due to which it became popular for its easy-to-use block editor and a simpler building process than its competitors. Following which MailChimp introduced several new features that included the ability to build unique landing pages, design and send direct mail campaigns, and create social media advertising campaigns.
25. Design Wizard
Design Wizard helps you create an online graphic design by offering you with over 10,000 free templates, 1.2 million images, 7,000 premium templates, and an extensive fonts range to choose from. Moreover, it integrates seamlessly with several other tools including Buffer, Marketo, and Hubspot. It’s a great platform to create compelling visual content as it also offers you the ability to create custom video content.
So, these were some of the digital marketing tools for boosting your marketing efforts. Digital marketing has a variety of aspects that can be monitored and measured to build a perfect marketing campaign. Take your marketing strategy to the next level by choosing the one that best suits your needs and execute a proper marketing strategy.