Whether you are a micro or a macro influencer, you can effectively expand your brand and monetize your reach more effectively. When you own a website as an influencer, you provide a one-top stop to showcase your brand, what you stand for, and share it with potential collaborators. Websites give you flexibility with messaging and an opportunity to establish credibility for you as an influencer. In this article, we look at how having a website benefits you. So, let’s get started!
6 Reasons Why Influencers need a Website?
#1. Measure your reach and influence
Measuring your reach and audience influence is very crucial. This is because it helps you monetize. Having a website lets you measure your brand influence effectively. In addition to this, it becomes an asset when you are deciding on your rates. If you are a social media influencer and own a website, you can achieve your goals quickly.
#2. Stable platform
As an influencer, it is quite easy for you to develop or grow a large following on single platforms like Instagram or YouTube. However, it is still beneficial to have a website. This is because a website is highly stable, and unlike some, social media features do not disappear or change in one day. You shouldn’t put all your efforts into just one channel. You can easily upload a link of your videos and posts onto your website, thereby building an audience quickly.
#3. Establish authority
If you have a website, you can easily establish credibility for your brand. If a former business comes across your social media account, they might be unaware of your availability. With a website, you can showcase your professional online presence and your seriousness towards your work. You can also showcase collaborations and feedback on your website that helps a potential collaborator gauge your experience.
#4. Showcase your brand and ideas
Your website acts as a one-stop-shop to showcase your brand. Since you have complete control on your website, you can describe who you are, your audience, and other relevant information. You can decide on your content, the layout, CTAs, etc. better than social media.
#5. Cuts down your cost
Along with showcasing your brand and ideas, you can also use your website to sell goods and services directly to your audience, and in some cases, even offer special discounts if they use your coupon code. Having your website can save you a lot of time as everything you need is in one place and can be accessed anytime by anyone on the internet.
#6. Audience Insight
Having a website also lets you integrate analytic tools. These tools help you identify who your typical audience is, how they found you, what do they like, and you can adapt this to maximize your monetization. The data can also tell you how your social media channels affect your brand and highlight opportunities to make the most of your influence.
As an influencer, you share thoughts, opinions, product reviews, and other content that is consumed by your audience. So with a website, you can create relevant content and engage with your audience who have opinions on the things you like and do. You become a go-to source for everything your audience is looking for, thereby becoming a trusted influencer.
Do you have a website yet? Want some more influencer tips and ideas? Leave a comment below.