Do you want to take your offline business online? Do you want to know if you have the expertise to run an online business? If you answered yes, then this article is for you! It is now very imperative for a business to have an online presence as there are tremendous changes in buying behavior. Additionally, moving your business online will also help you generate higher revenues to keep your operations going. So, how do you get started?
5 Easy Steps to Switch From Offline to Online Business.
#1. Buy a domain name
The first step to moving your business online is a domain name selection. You should ideally aim at having a domain name the same as your business name. If you are purchasing a domain name for the first time, you must keep the following in mind.
- You should ideally opt for .com as your domain extension.
- Avoid using hyphens and numbers in your domain name.
- If you have a local business, then depending on your location, .in, .ca, or .uk would work fine.
- Avoid using any trademarked domains as that could get you in some legal complications.
#2. Design a kickass website
Now that you have bought a domain name, you need to create your website. There are many platforms that help you set up online stores and come with a range of themes and templates to choose from. You can customize the template to your requirement by –
- Replacing the default logo with your own
- Changing the background, font, and navigation menu
- Editing the content from various pages of the site
- Adding social media links
- Setting up a payments page.
#3. Discover where your audience is
Now that you have a functioning website, you need to understand where your potential customers are. You can do this by building a following on social media. But before that, you need to invest your efforts to find out which social media channels are your potential customers actively participating in. You do this by running a survey, following your competitors, etc. If your audience is actively interacting and engaging with brands on social media, that is where you need to be.
#4. Build a social media following
Now you need to choose one or two social media platforms and invest the most in them. You must use these platforms to interact, engage, and entertain your audience. Building your brand here will eventually help with higher conversions. When you are using social media, follow others in your niche, engage with their content, and grow your network. Communication is key as it can make you recognizable and stand out in the crowd.
#5. Grow your email list
Who doesn’t love free goodies! The secret to building your email list is to offer something highly valuable to your visitors. It could include promotions, exclusive discounts, free product, special offer to pre-order, etc. You must start collecting email addresses from day one. Once you have collected plenty of email addresses, you can then start direct marketing. There are many online tools available to help you make the most of your email list and let your business constantly evolve.
As an offline business, you need to keep up with the competition. Consider your existing offline model and work out how switching to an online business can help you get more customers and higher revenues. Keep in mind that switching from offline to an online business should keep your business running.
Are you ready to take your offline business online? Want more tips to stand out strong from your competitors? Leave a comment below!