List building became one of the primary tools to bring constant traffic to your blog or website.
Do you want to know how to how and why you must have an email list?
Let’s have a look at what is email list building?
An email list is a list of emails that blogs or websites gather through an interactive form. Visitors or clients who opt to receive emails receive information/updates/Exciting deals/exclusive content.
Recent studies have shown that:
Emails are 40 times more effective at acquiring new customers.
Emails allow businesses to send personalized content and gain higher engagement. And to achieve more website traffic.
How You Can Use the Power of List Building?
With mailing lists, you can track which products or services are used or purchased by the customer, the method of purchases they prefer, and how often they contact customer service.
It is crucial to note that not all emails are to be sent to all contacts and so segmentation is crucial. Through the customer information collected, you can send across content tailored to meet their individual needs, thus, increasing the response rate.
7 Reasons Why You Must Have an Email List
Listed below are some reasons why you must have an email list in place.
Connecting with customers
It is expected that by the year 2022, there would be around 4.2 billion email users.
This, stats itself shows a high potential of reaching out to prospective customers. Even though social media is considered the hub of customer communication, a lot of information is lost in the feeds.
That’s where the email list shows its magic when you send an email, it stays in the inbox and has a higher opening rate.
Around 70% of customers that leave a website do not return.
This, in the long run, can be harmful to your website. The percentage of new visits and that of the returning visitors should not be too far apart. Sharing specific CTAs in the emails that compel readers to visit your site is a great strategy to keep them coming for more.
Personalization is the need of the hour, and almost every business is personalizing their marketing strategies.
Including the first name of the registered users will make it interactive.
Sending across personalized emails in the form of personalized content, videos, special discounts based on their user history, recommendations based on their carts, are just a few CTA opportunities that show you understand their needs and care for them.
Growth and success
Email lists are the secret sauce to success. The one who understands the importance of email listing and makes the most of it sees great growth.
In simple words, email lists are great long term investments and have high returns to low costs.
Follow-up on leads that visit your website is a great way to increase your customer database. When visitors become subscribers, there is a high chance that they convert to buyers. Since you understand their interest and preferences, you can now send across emails that keep them wanting more.
When your visitors or prospects receive personalized emails, they feel connected. They know that these offers, products, discounts, or updates are specially curated for them.
This, in turn, encourages them to respond to CTAs, make purchases, or even share recommendations in their social circle.
Thus, it creates a trustworthy bond between businesses and customers.
Control and monitor
When you actively build your email list, you have control over your audience. You have your subscriber list that can be contacted at any time.
This gives you the security to have consistent traffic. Suppose suddenly you lose your rank on google suddenly for a specific keywords which were boughting up huge traffic.
You will see a huge drop of traffic to your website.
However, with an email list, you can also neutralize the effect.
That’s why no matter whether you are a blogger or a business owner. You simply can’t afford to miss this.
How to Use Constant Contact for Email Marketing?
It’s super easy to set up your Constant Contact account.
Login to the Dashboard
Add your Contacts
Once you login to the dashboard, click on the ‘contacts’ tab. From this screen, click on ‘add contacts.’
You will then have three options in the dropdown, namely ‘type in one contact,’ ‘type in or paste contacts,’ and ‘upload from the file.’
If you are new to list building, you can click on ‘type in one contact‘.
However, if you are switching from some other list building software then the most efficient method is to upload contacts from a spreadsheet.
To do this, click on ‘upload from a file’ from the dropdown, and you will then be prompted to drag and drop your file for upload.
Once you select your file, you will then be allowed to match the columns in your sheet with those corresponding in the software.
This helps segregate the columns into first name, last name, email address, etc. Once you are satisfied with your sheet, you can click on the ‘continue’ tab.
You can then add these contacts into an existing list or create a new list. Once you have created or added these to the list you desire, click on the ‘import’ tab. As soon as you click on import, your contact list is ready!
Create and Send Your First Email
Once your contacts list is ready, the next step is creating your email.
To do this, go to the ‘campaigns’ tab click on the ‘create’ tab. This will then prompt a dialogue box with options like email, A/B testing, email automation, event, coupon, and survey.
Choose the email option. You will then be guided to the email template library.
After that, you can choose to work on any template that fits your needs. You will then be directed to the template editor.
From the template editor, you can build the design of the email. You can put in content, or even add buttons, as well as CTAs.
Once your email format is ready, click on the ‘continue’ tab. You will then be prompted to the email scheduling page.
Here you can choose the email list you have created, and you can choose to either send the email instantly or schedule it for a later date. You can then click on the ‘schedule’ tab.
Look at your report
Once you’ve activated your campaigns, the next important step is to monitor how successful the campaign has been. You can view this in the ‘reporting’ tab.
It shows the most engaged subject line and the devices on which your campaigns have been viewed the highest. These are also available in a graphical visualization and lets you compare different campaign performances. The same can also be viewed in a tabular format, along with bounce rates and unsubscribed rates.
You can even export all this data in a CSV format. You can even download individual email campaign reports by clicking on ‘export selected as CSV.’
Grow your Contact List
To grow your contact list, head over to the ‘Sign-Up form’ tab. Here you can create a sign-up form as a pop-up form, an inline sign-up form, or a landing page sign-up form. Once you choose the type of form you desire, you will be directed to the editor.
Here you can fill and customize each section of your form. Once you integrate these forms on your website, you can collect customer data and add them to your contact list too!
More Ways To Grow An Email List
There are many ways to build an email list that encourage visitors to subscribe to your newsletter.
This is one of the most popular methods of gaining customer information. One can fill up forms by stating their contact information.
When hosting giveaways, a visitor can participate or register by stating their email address. They could get extra points by sharing the posts on their social media page or even by tagging those in their contacts.
Coupons and discounts
Many eCommerce websites send across special discounts and coupon codes based on the buying history of customers.
Sharing exclusive content like how-to videos, self-help, invitations, etc. in exchange for visitor contact information is a very hassle-free method to collect customer data.
Customers can also be a part of loyalty programs and participate in exclusive contests to redeem other benefits.
To keep customers onboards, businesses can also send across personalized greeting videos for birthdays or even anniversaries.
In essence, a lead magnet is an incentive offered to a visitor in exchange for their contact information or email address.
Useful Stats to Motivate you for List Building
- At least 91% of consumers check their emails once a day.
- Email lists help your business develop new leads and strengthen relationships with existing customers.
- Studies show that for every $1 spent on email marketing, you can expect an average return of $42.
- The average open rate for a welcome email is 82%
FAQ Related to List Building
Should I Switch from JetPack Subscription to Constant Contact?
If you are a blogger and consuming the free Jetpack Subscription, it’s okay you can continue using it.
However, there are few limitations like you can’t send custom Newsletters to your subscribers. And suppose after a year if you plan to start some paid course or services. You won’t be able to send custom emails intimating your subscribers about it.
Because Jetpack simply sends your published post to the subscriber’s email. And the worst part about this is that you can’t export or transfer your existing subscribers from Jetpack to any other platform.
Considering the above points you should definitely give it a try to Constant Contact for free which is loaded with lots of features.
How do I create a constant contact form in WordPress?
- Register yourself on Constant Contact for free
- Log in to the WordPress website and navigate to the Dashboard.
- Click Plugins > Add New.
- Search for Constant Contact.
- On the Constant Contact Forms By Constant Contact tile, click Install Now.
- Click Activate.
- Click Connect your account and enter your Constant Contact login information.
Does Constant Contact sell email lists?
No, they do not. They require your contacts to be opted in and have a relationship with you prior to sending with them so it eliminates you going out and buying a list and thinking you can send with them either. Organic growth of an email list is always best, the open rates of purchased lists are horrific.
An email list is a significant resource to boost your website traffic. No matter if you just started your blog or website, it’s always advised to build an email list from day one.
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