Are you ready to get started with blogging? But have you ticked off everything in the blog launch checklist? If you follow the checklist, you will have enough groundwork in the foundation and structure to make it a long-term success. In this article, we discuss the most important aspects of a blog launch checklist that may seem basic, but when overlooked, can lead to a disaster. So let’s get started!
7 pre-blog launch checklist that you must follow
#1 Understand what makes your blog unique
There are more than a billion active websites on the internet. And not surprisingly, more than 300 million of them are blogs. So there is a fair possibility that the topics you want to cover in your blogs have already been written about before. This doesn’t mean that you shouldn’t write about it either, but what more can you add to it to make your content unique and set your blog apart. Discover your uniqueness and the purpose of your blog.
#2 Create a persona
Now that your purpose and focus of blogging are in place, you need to create a brand. To create a personal brand or a persona that will help your website stand a class apart from the crowd. If you can associate your name and expertise with your website, you make a highly-personal experience for your reader. In fact, you could even easily turn it into a real business and grow your blogs into something special.
#3 Choose a domain name and hosting
Selecting a domain name and hosting that can be associated with you or your personal name can create wonder. If you already have a brand or a business name, then register that as your domain name. Once your domain name has been defined, you need to find the best hosting providers for your website. We would recommend you to go for Bluehost to get a free domain name and SSL certificate for one year. Having your website makes it easy for people to find and access your content over the internet. So if the website hosting process is new to you, then we recommend that you should connect with us on Instagram and discuss the issue.
#4 Optimize your SEO
Once your website is set up, you need to then focus on optimizing the SEO. SEO or Search Engine Optimization as it is known, tells you how your website will rank in the Google search results. Setting up the on-page SEO is highly crucial as it increases your website’s visibility from the billion other websites active on the internet. So focus on the site content structure and off-page SEO of the website.
#5 Write a list of topics
Now, most of your website foundation is in place. The next stage is to focus on the kind of content you wish to create. You must keep in mind that longer content is more effective than short content. To understand the best kind of content, research what your audience is searching for and provide them with high-value content.
#6 Schedule an editorial calendar
If you have an endless flow of content ideas, setting up an editorial calendar will be a great solution. This will give you the freedom to write when you feel inspired and set a date for it to go live in the near future. Having an editorial calendar in place will help you come up with better ideas and a streaming flow of content so it can be represented in the correct order. You should also set up your social calendar accordingly.
#7 Make the most of outreach and promotion
It is now time to focus on the outreach and promotion of your blog. The success of the content you create depends on the promotion and the traffic you gain. Like we have said before, there is an abundance of content out there and so you need to gain new backlinks and site mentions to stand above the crowd.
Starting a blog can be highly cost-effective and easy if you follow this blog launch checklist. The internet is a competitive place, but you need to be patient before you can see the steady growth of your audience base. So go ahead, post your first blog!
Have you followed our blog launch checklist? Do you want more blog ideas and guides? Let us know in the comments below. And don’t forget to check out the essential blogging tools for ultimate growth.