SEMrush is a comprehensive SEO tool for digital marketers. In fact, it has been a go-to toolkit for SEO specialists and offers endless capabilities. SEMrush enables you to create new web content that attracts traffic, finds link-building opportunities, and tweaks other technical aspects of your site so that it gets a higher search ranking. There are many more features that SEMrush provides and are designed to help improve your site’s visibility in the search results. In this article, we discuss some of the award-winning features and functionalities of SEMrush and how it sets itself a class apart from the other tools.
Domain analysis helps you get an overview of the quality of a domain from an SEO point of view. To do a domain analysis in SEMrush, you can simply enter a URL in the ‘domain overview’ section and get immediate insights into the performance of the domain in the search results. These insights are provided in the form of metrics like
- Authority score
- Total number of visitors to the website per month
- Total number of backlinks
- Total number of keywords the website ranks
- Anchor texts that are commonly used in links to the website
- Top performing keywords on the domain
- Advertising stats
SEMrush makes it easy to find out all information related to keyword research. Generally, keyword research comprises the number of people searching for particular keywords, difficulty level to rank with that keyword, list of domains that are ranking for that keyword, and getting suggestions for similar keywords.
With SEMrush’s keyword overview tool, you can easily get insights based on
- The number of searches per month on Google for a keyword
- The keyword difficulty score
- List of domains and sites that are ranking for that keyword.
In fact, you can even categorize this search country-wise. In addition to this, you can even opt for the ‘keyword magic’ feature that helps you get suggestions based on the phrase you have performed a search for. So, essentially, you will get a list of keywords that are related to the phrase and filters that you can use to categorize them like
- Keyword difficulty
- Number of searches per month
- CPC or cost per click for Google Ads display
The keyword research analysis provided by SEMrush offers all information you need to make a decision on which keywords you must target.
Rank tracking essentially is the process of monitoring how a website performs in search engines for a particular keyword. To perform this in SEMrush, head over to the tracker section, and enter the keywords that you would like to track. You will then receive a report that details how your site ranks against those keywords. You can also monitor the progress of your site and how it performs against each new keyword or phrase.
What’s more, is that you can even enter your competitor’s website data into the SEMrush position tracker tool and compare how they are performing against the chosen keywords. You would also receive email updates on your rank tracking.
SEMrush’s ‘backlink analytics’ lets you search for backlinks to a domain name along with anchor texts used for each link, the top-level domain distributions as well as information on the IP addresses of the backlinks. All the insights are placed very neatly and let you also view when a domain has attained or lost backlinks as well as the value of the links. In fact, you can even use this information to invest in your SEO campaigns and have an advantage over your competitors.
Link Building Analysis
If there is one feature that makes SEMrush standout is the link building tool. Link building is very crucial to any SEO project. If done correctly, your site can rank in the higher positions in search results. The link building feature in SEMrush determines who your competitors are, and their ranks examine the content on your site and ask you for keywords that you want to rank for.
Apart from this, it also enables you to integrate your mailbox to send outreach emails and maintain a CRM to keep track of the progress of each approach. SEMrush also provides you with an email address for each website, and the option to save an outreach email as a template.
Ease of use
The SEMrush interface comprises a menu of options that let you access functionalities. The menus are grouped and categorized as competitive research, keyword search, link building, rank tracking, on-page SEO, and reporting.
In addition to this, data visualization helps get over the sense of data overload as the metrics help decipher information easily. One drawback is that the interface on mobile is not as smooth as that on the desktop. So if you wish to use SEMrush on your mobile, be prepared for a lot of pinching and zooming.
What Makes Semrush The Best SEO Tool?
SEMrush Site Auditing
This is one of the most powerful functionality of SEMrush is the site auditing feature. Essentially, SEMrush will provide you a report on issues that have a negative impact on your search ranking like:
- Slow loading content
- Duplicate content
- SSL issues
- Crawl errors
- Missing headers
- Overusing keywords
It scans your website completely and gives you suggestions that can help improve each page. These areas of improvement are usually in the form of keywords, optimizing your page to Google’s featured snippets, improving the body and meta descriptions, websites to approach for backlinks, length of content, etc.
SEMrush Topic Research
SEMrush SEO Writing Assistant
SEMrush SEO Content Template
SEMrush Lead Generation tool
SEMrush Listing Management tool
Pros & Cons
- Domain analysis is very easy to perform with SEMrush as you get everything that you need in one place.
- Even though the search results offer a lot of data, the interface automatically places it in a logical and easy to use format.
- The link building functionality helps with outreach in a CRM style feature.
- The site auditing feature gives an easy to follow instructions on how to make great improvements in the technical and on-page SEO aspects.
- In addition to organic search data, SEMrush also provides reports on PPC data.
- SEMrush lets you pull as many reports as you wish in a day with no limitations.
- The support is available 24/7 through phone, chat, and email.
- SEMrush also offers a 14-day trial period and offers extensive features.
- The reports in SEMrush are catered around only the Google search engine.
- The 14-day free trial period requires you to fill in your credit card details
This plan enables you to run SEO, PPC, and SMM projects with 40+ other advanced tools. This is suitable for freelancer, startups.
This is suitable for SMB and growing agencies as you also get access to content marketing, branded reports, historical data, and extended limits.
This plan is best for agencies, e-commerce projects, and businesses with an extensive web presence. It enables API access, extended limits, etc.
How to get started with SEMrush? Step By Step Tutorial
The utility of SEMrush in your campaigns and projects will prove fruitful, depending on your goals. And to achieve these goals, SEMrush lets you measure, improve, and monitor your site as per your area of focus. To help you get started, I have written this small guide that will help you get started.
Start a project
To start a project, you need to first login and click on projects from the top right corner. Enter the domain that you want to analyze or improve the online visibility for. Once you have set up your project, you configure the 12 tools (site audit, Position tracking, organic traffic insights, on-page SEO checker, backlink audit tool, link building tool, social media tracker and poster, brand monitoring, content analyzer, PPC keyword tool, and Ad builder) to help improve the visibility.
Audit your site
Track visibility with position tracking
To set up position tracking, the first step is to configure your campaign settings, which is placed on the top right of your project dashboard. Here you can choose between a root domain, subdomain, URL, or even a subfolder. However, if you want most data, then you should start with the root domain. Once done, below the domain dropdown, you will also find Search Engine Device Filters. Here you can choose between Google and Baidu (for China). Next, you need to choose the location for your campaign specific to a country, state/region, city, or zip code. The last part of setting up your campaign is to enter your business name exactly how it appears to track your site.
Get on-page SEO ideas
The on-page SEO checker tool runs through a list of pages on your site along with similar target keywords and provides you suggestions and ideas to optimize each page for higher ranking.
Set up your landing page and target keywords
Setting up your target location is the first step – country, region, or city level. Once done, you can even choose whether you wish to target mobile or desktop results. After setting up your location, you need to now choose pages on your site that you wish to receive SEO ideas for. You can do this through auto import, manual import, file import, Google Search Console, or organic research.
Chose the crawler user agent
The user agent essentially scans the web pages on your competitor’s sites and helps to determine what areas can be improved. So choosing a crawler user agent will crawl your site and provide you with ideas.
Schedule recollection of ideas
You can choose to schedule the tool to re-collect ideas on a weekly basis. In this case, the tool will crawl every once a week and send you updates via email. In fact, your overview report also will give you a total number of recommended ideas to help improve your landing page’s SEO.
Discover & Analyse your Competitors
With SEMrush, you can easily find out your competitors that are outranking your target keywords. To use the discovery and analytics feature and find your competitors, you have six reports to choose from:
Organic competitor’s report
You can use this report to see all the websites that frequently compete with your site for website traffic on organic search results. You can simply enter your domain name in the search bar, and SEMrush will list the competitors for you. It is important to note that when you are entering your domain name, it should be under organic research tan and competitor tabs.
Backlinks competitors report
With this report, you can find the websites that have the most shared domains in their profile. This gives you an idea of how to improve your SEO along with link building. To perform this search, go to Backlinks Analytics, enter your domain, and click on the competitor’s tab. You will then find the list of your domain’s competitors based on the shared links and referring domains.
Advertising competitors report
This report helps you find websites that are competing with your site among Google’s PPC Ads results. To perform this search, simply enter your domain name under Advertising research and click on competitors tab to get your detailed report.
PLA competitors report
PLA stands for Product Listings Ads, and with this report, you can find the sites that are competing among the Google Shopping results. To get this report, enter your domain under the PLA research and select the competitor’s tab.
Position tracking competitors discovery
If you don’t have any ranking but have a list of target keywords, you can find who your competitors are for those keywords by setting up a position tracking campaign. To perform this search, simply
- Create a project for your domain
- Go to position tracking and start a new domain
- Add your target keywords and location to start the tool.
- Navigate to the competitor discovery tab and monitor the domains that appear in this report over time.
The market explorer tool gathers data using the traffic analytics database and third-party data providers to display estimated traffic and demographic information. To use the market explorer tool, enter your domain in the search bar, and then navigate to the market relevant sites section of the tool.
Dive into Keyword Research
Build Reports Quick and Easy
Learn to Navigate the SEMrush Interface
SEMrush has quite a simple to use and easy to navigate interface.
This is the first screen that you see when you log into your account. From the dashboard, you can
- Search domains in the search bar at the top.
- Go to reports in the sidebar
- Filter your menu to only make visible your specifications
- Add domains to your dashboard
- Create new projects for your domains
- Review the data once your project is set up.
The main tools
There are three main tools that SEMrush works around
When you make queries in the search bar, you get detailed analytics reports that include domain analytics, backlinks, gap analysis, and advertising research reports.
Projects are specialty tools that enable you to analyze a single domain and include site audit, position tracking, backlink audit, and social media tools.
The specialty tools can be found in the sidebar and essentially let you run your campaigns the way you want it. Some of these tools include a content marketplace, oppty, traffic jet, SEMrush sensor, and SEOquake. To know more about these, you can visit the official SEMrush website.
SEMrush is a powerful SEO tool, and it gives you all the information you would need for a successful SEO campaign. The features that stand out are the link building and site auditing functionality. With a domain analysis, you can get everything you need in one place, with an easy to understand and use interface. In addition to organic search data, SEMrush also offers you other PPC data.