What is Blogging? Everything You Need to Know About Blogging.

What is Blogging?

Blogging is the process of writing a blog and a blog is a regularly updated informative website or web page. It is generally owned and maintained by an individual or small group. This is usually in the form of the typewritten word, but can also include images, graphics, videos, or audio.

“The Essene of blogging has changed a lot. From sharing personal opinions, thoughts, and day to day life events; It has now become a primary medium to leverage the business.” Blogging Filter

Blogging is very popular these days and thus it has become one of the most in-demand skills.  The main reason for its popularity is that it has become a great tool to do Search Engine Optimization.

And thus, Businesses are adopting and leveraging the power of blogging to promote their products or services.

A blog post has the potential to influence a purchase. Businesses that blog on their website are seeing more visitors. Nearly half of US businesses use blogs to market their products/services.

There are lots of blogs out there that are earning billions and millions of dollars on a monthly basis. And that is the primary reason, I have started this blog to share blogging tips to start, manage, and monetize a blog.

Like any other business, earning from a blog is not something that happens magically overnight. It takes time, effort, strategies and of course quality content.

Must read: Most Profitable Blog Niches

History of Blogging

History of Blogging
History of Blogging

The word “weblog” was coined on 17 December 1997 by Jorn Barger.

The short form, “blog,” was coined by Peter Merholz, who humorously broke the word weblog into the expression “we blog” in the sidebar of his blog Peterme.com in April or May 1999.

Soon afterward, Evan Williams at Pyra Labs used “blog” as both a noun and a verb and coined the term “blogger“.

Types of Blog

There are several different types of blogs. Which vary not only in the content form but also in the way content is structured or published.

Personal blogs

The personal blog is not a work of any business or an agency. Rather it’s an online diary or opinion written by an individual.

Collaborative blogs

A weblog style in which more than one author writes and publishes bogs. The majority of leading collective blogs are focused on a single subject, for example, politics, technology or advocacy.


Microblogging provides a spontaneous and organic mode in which many users can interact. The practice of microblogging is to post concise content on the internet. Which may include text, images, links, short videos or other media.

30+ Blogging Statistics for 2020

After knowing so much about blogging, it’s types and history you must be interested in knowing the future of Blogging. You can analyze the same with the statics related to blogging.

  1.  24.5% of blogger report getting “strong results” from their blogs (Source: OrbitMedia)
  2. On average, companies with blogs produce 67% more leads per month than those without (Source: Unknown)
  3. 43% of readers skim blog posts (Source: HubSpot)
  4. 36% of people prefer list-based headlines (Source: ConversionXL)
  5. Odd-numbered listicle headlines outperform even ones by 20% (Source: CMI)
  6. Including a colon or hyphen in your title can result in a 9% improvement (Source: CMI)
  7. 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Source: DemandGenReport)
  8. 55% of bloggers report checking analytics and social statistics very often (Source: OrbitMedia)
  9. The top 3 blogging success metrics today are page views, shares/likes, and time spent on page (Source: Curata)
  10. The average blog post length is 1,050 words (Source: Orbit Media)
  11. The average word count of top-ranked content in Google is between 1,140-1285 words (Source: SearchMetrics)
  12. Negative messaging can result in a 63% click through rate lift over more positive ones (Source: OutBrain)
  13. 44% of marketers say producing quality blog content is their biggest challenge (Source: Inc)
  14. Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI (Source: HubSpot)
  15. Companies that publish 16+ blog posts per month get nearly 3.5x more organic traffic than those that publish 0-4 monthly (Source: HubSpot)
  16. Longer, in-depth blog posts generate 9x more success in lead generation than short ones (Source: Curata)
  17. Each business blogging post takes on average 3 hours 16 minutes per piece to complete (Source: OrbitMedia)
  18. The median average time spent reading an article is 37 seconds (Source: NewsCred)
  19. 25% of marketers don’t outsource any content marketing creation (Source: MarketingBuddy)
  20. Writing content is the most commonly outsourced content marketing activity (Source: MarketingBuddy)
  21. 57% of business bloggers outsourced blog posts from contributed or guest blogging posts (Source: Curata)
  22. 81% of marketers plan to increase use of original written content (or a guest post) for blog posts (Source: Social Media Examiner)
  23. 52% of bloggers do not use a formal editor (Source: OrbitMedia)
  24. 69% of companies use an editorial calendar for blog posts (Source: Curata)
  25. 69% of marketers say they plan to increase their blogging frequency in 2016-17 (Source: Social Media Examiner)
  26. 60% of all marketers believe blog creation to be their top inbound marketing strategy for lead generation (Source: State of Inbound)
  27. 59% of B2B marketers consider blogs the most valuable channel ti increase their audience (Source: DemandMetric)
  28. 82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines (Source: State of Inbound)
  29. 82% of marketers curate blog content (Source: IMN)
  30. Headline changes have the power to provide a 10% increase in clicks from internet users (Source: MarketingExperiments)
  31. Editing down your headline or title to eight words can result in a 21% CTR increase (Source: CMI)
  32. Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 monthly. (Source: HubSpot)
  33. People will tend to read blogs with titles between 6-13 words. These blogs get the most consistent amount of traffic and hits (Source: HubSpot)
  34. The “How-To” headline is a close cousin to the listicle, which is the third most popular headline preference at around 17% (Source: ConversionXL)
  35.  1 in 10 blog posts are “compounding”, meaning that organic search steadily increases their traffic over time and improve lead generation (Source: HubSpot)
  36. 1 compounding blog post generates as much traffic as 6 regular posts combined (Source: HubSpot)
  37. Compounding blog posts generate 38% of all blog traffic (Source: HubSpot)
  38. 64% of B2B marketers outsource blog copywriting (Source: TopRank)
Start new blog

Must read: How to Start a Profitable Blog in 2020

Have you enjoyed reading this post? I would love to know your views in the comment section.

What is Blogging? Everything You Need to Know About Blogging. via @bloggingfilter
Ayesha Siddiqua

Ayesha Siddiqua

Ayesha is the founder of Blogging Filter and Invent Isle. She is a passionate blogger, digital marketing professional & tech enthusiast. She puts an exceptional effort to research and turn it into helpful tips to answer her readers’ queries.

23 Responses

      1. well my blog is under free plan, I tried to put the google ad link in html widget, however it said to paste code in head sections. I am unable to add plugins cause of free plan and the code I paste in html shows errors, can I not add ads under free plan

      2. Unfortunately, you can’t show ads on free WordPress plan. You should buy a domain name and hosting.

        Once you will buy a new domain, you need to wait for 6 months to apply for Adsense.

        Means your domain age should be minimum 6 months.

      3. Oh OK Got the reason,can you tell when and how should I change it to .com or. in, I have heard if you reach 1000 followers it changes automatically, is that true?

      4. I don’t know where you heard it, but nothing like that happens. You need to buy a domain and hosting inorder to monetize your blog with Adsense.

        You can also check my post on ‘How to start a blog’ to get offers from Bluehost.
        They offer free .com or any other extensions domain for one year. Along with the paid hosting plan. And if you will buy from the link provided in that post of mine, you will get 65% discount.

        But one heads-up.

        You will get limited WordPress readers functionality. As WordPress readers is only meant for those who are on either free WordPress domains or who buy domain and hostings both from WordPress itself.

        Suppose, you picked the plan from the Bluehost, then you can add a plugin called ‘Jetpack’ to connect your site with WordPress readers.

        Maybe your viewers on WordPress will not be able to directly comment with the feed, but they will surely be able to like your posts.

        I will write a separate post on this one. I feel like there are lots of people who are facing these issues on WordPress.

      5. so helpful, the blue host domain says 199 per month for subscription for now.i guess i would have to register my domain on that and it would not be free plan further and i could earn if the ads get reached that much. thank you.

  1. It’s nice to know the history of blogging. Thank you Ayesha. I have a question about what you said here, “Ony a small number of personal bloggers, both online and in the real world, have become popular”. What do you mean in the real world because as I understand, a blog is a virtual platform.

    1. Thanks Lynh for giving it a read and I am glad you enjoyed reading history of blogging.

      I really appreciate for bringing the point of concern into my notice. It needs correction.

      However, I meant, ‘Only a few bloggers succeed and become famous’.

      Keep visiting! <3

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I created this blog, or you can say a community of bloggers, entrepreneurs, and everyone who is striving to find their professional identity in this crisis. I believe in sharing, and thus, I am sharing my knowledge on how to start, scale, and monetize a blog or an online business. If you want to start your blog, website, or an online business, become part of this growing community of 1000+ bloggers and entrepreneurs. If you want to know more about me, read here.


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