Are you looking for effective ways to market your brand? Or are you merely looking for a platform to market your video content? If you answered yes, then YouTube is a great place for you to set your brand. With over 2 Billion users, YouTube is one of the most powerful and effective marketing platforms. In fact, YouTube is the second most popular search engine right after Google. This means that YouTube gives you a great opportunity to reach out and have people engage with your brand.
Recent studies have found that 78.8% of marketers agree that YouTube is the most effective platform for video content marketing (GO Globe, 2019), which is why companies are investing a lot more into YouTube marketing. This article is a small guide that will help get started with YouTube marketing and give your brand the attention it needs to drive customer acquisition. So let’s get started.
Creating compelling titles
The content of your video will not matter if your audience does not click to view it. You must aim at creating such titles for your videos that urge the audience to click on it. Here are a few things to consider before you finalize on the title of your YouTube video.
There are plenty of free tools that you can use, like Google AdWords, to identify the keywords that people are searching for. You must aim to find the ones that are around the keyword niche that your video occupies. You are essentially looking for keywords between high search volume and low competition. Using the right keyword will help YouTube’s search engine locate your video faster in the search page.
Consider the character count.
Google displays titles at around 66 characters. So if you write titles more than 66 characters, it would automatically be cut off after that mark, as ‘YouTube-’ is automatically added to the page’s title tag. So always keep the character count in mind while creating titles for your videos.
This is very vital as many videos simply have titles as ‘awesome’ or ‘amazing,’ but it does not give your audience any clue of what your video is about. Chances are they might not even bother reading the description. So your title must always be a quick summary of your video.
Using the right thumbnails for your video
If you want to get more views and higher engagement on your YouTube video, then you must use thumbnail images. Thumbnail images hold the same value as the title of your video. So you must keep these details in mind.
- Google recommends that your YouTube thumbnail image should be 1280 x 720 px or pixels with a minimum width of 640 pixels.
- The image can be a JPG, PNG, or even in a GIF format.
- The size of your image must be under the 2MB file size limit.
Include encouraging CTAs
CTAs or call-to-action are buttons in your videos that prompt the viewer to do something. The goal here is to ultimately drive your viewers to give you contact information or convert into a marketing lead by giving them more relevant content based on the information. But what kind of CTAs are suitable for you? Here are a few effective CTAs that you must include in your YouTube Channel.
At the start of the video
Studies have found that 20% of viewers leave the midway of the video that is only 1 minute long while 40% of viewers leave the midway of the video that is 2 to 3 minutes long (KissMetrics). So, if your viewers leave your video before they even reach the CTA, it is better to place a CTA at the start of a video and leave there until the video ends. Thus increases the chances of generating more clicks.
Another video CTA
If your audience dedicates the entire YouTube watch time only to your videos, your brand trust will skyrocket immensely. To keep your audience engaged, you must suggest related videos that they are more likely to watch than the suggested videos. So at the end of your video,you prompt viewers to click on videos that are relevant to the ones they have just watched. Doing so will help grow your channel.
CTA to subscribe to your channel
When viewers subscribe to your YouTube channel, they are automatically notified of any new videos that you have posted. This means that they would frequently watch your videos and help you generate views. Additionally, YouTube also tracks the number of viewers who have subscribed to your channel right after watching your videos. The higher the subscribers, the higher is your video ranking and visibility in the related videos section.
Collaborate with other YouTubers
Collaborating with other YouTubers is a highly effective way to push yourself to be more creative and give fresh content ideas. Collaborations not only help grow your following, but it also helps to build meaningful relations with valuable people within your niche. This ability to network with influencers is very important and will prove fruitful in the long run. But where and how should you find such collaborators? Google has a dedicated community for potential YouTube partners. All you have to do is skim through the various posts profiles and find which members of the community fit into your requirement as a collaborator. Additionally, you can also join online forums like YTTalk or simply reach out to influencers directly on their social media accounts. Collaborating allows you to discover new video formats and ideas that will help improve and grow your channel.
It is very important that you must stay true to your brand. Your brand is as important as your personality. This is why you must keep track of how the different video content you post affects your audience’s behavior.
So focus on creating high-quality, fresh video content for your audience and keep them engaged with compelling thumbnails, titles, CTAs, and always deliver on your promises when you collaborate with other YouTubers.